Brand resources
A clear signal.
In every setting.
The OptinRouter identity brings a precise, technical structure together with a warmer sense of choice. Use these assets to keep the signal consistent.
The voice
Engineer to engineer.
Human to human.
Use concrete words. Explain the mechanism. Make the choice visible. Put evidence and limitations close to the claim.
“Your workflow. Your choice.”The palette
Technical clarity. A warmer tone.
#142322
Ink
Primary text & dark surfaces
#C6F4BB
Signal
Choice, action & emphasis
#F8F9F6
Canvas
Primary background
#E0E5DD
Line
Boundaries & quiet structure
Typography
Made to read.
Built to work.
Manrope carries the interface and editorial voice. Monospace makes code, identifiers, and technical detail easy to distinguish.
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route.policy = "private";Use with care
Room to breathe. A consistent shape.
Use the original artwork
Keep the supplied proportions. Scale the logo uniformly and choose the version with strong contrast against its background.
Give it clear space
Leave at least half the symbol’s width around the full wordmark. Use the standalone mark when the wordmark would become difficult to read.
Avoid improvised treatments
Do not stretch, rotate, outline, or add effects to the mark. Do not use OptinRouter artwork to imply a partnership or endorsement.
Build with us
Need something more specific?
Get in touch about co-marketing artwork, unusual formats, or questions about using the identity.